Aldar Properties New Office - Adar Square

M&C Saatchi commissioned us to lead the photography for Aldar’s new headquarters, Aldar Square, with the goal of capturing its striking architecture, inspiring interiors, and the unique energy of the workplace. While the focus was on space and design, we thoughtfully included people — showcasing Aldar employees thriving in their upgraded environment.

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The brief required a nimble approach, working with a small, agile unit to remain unobtrusive and capture authentic moments. For this, we collaborated with the talented Katrina Preforms, whose photojournalistic style and instinct for candid storytelling brought the space to life with honesty and warmth.

 

Agency: M&C Saatchi
Agency Creative: Munib Hamza

Agency Producer: Hiyam Itani

Production House: Verge Film Productions

Producer: Mat Schramm

Photographer: Katarina Preforms