Aldar Properties - F1 Sponsorship Announcement

To celebrate Aldar’s new sponsorship of Formula 1 and Yas Marina Circuit, Verge Film Productions Saudi was briefed to create a dynamic film capturing the spirit of this high-octane partnership. The goal was to illustrate how deeply Aldar is invested in the world of F1 — not just as a sponsor, but as a company whose employees truly live and breathe the sport.

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We brought this vision to life with a fun, energetic concept that blended authenticity and excitement. With just one professional hero actor, the rest of the cast featured real employees from both Aldar and Yas Marina Circuit, adding a genuine human touch to the storytelling.

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The entire film was shot in a single, tightly scheduled day. From a production standpoint, it came with its challenges — including securing road access for low-profile race cars, which is no small feat. To capture the adrenaline and motion, we used an FPV drone, delivering high-energy, cinematic shots that brought the action to life.

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The result: a visually striking brand film that celebrates speed, passion, and the unique synergy between Aldar and F1 — produced with creative agility by our Gulf-based team at Verge Film Productions Saudi.

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Client: Aldar Developments

Agency: M&C Saatchi Agency

Producer: Juliana Cavalari / Leighla McGregor

Agency Creative: Jed Dawson

Director & DOP: Toby Plumber

Production House: Verge Film Productions

Producer: Mat Schramm

Drone: Go Aerials 

Editor: Mat Schramm

Sound Design: Dave Houston