Aldar Properties New Office Promo - Adar Square

M&C Saatchi tasked Verge Film Productions Saudi with producing a lighthearted promotional film to launch Aldar’s sleek new headquarters in Abu Dhabi, Aldar Square. Despite a tight pre-production window, our team rose to the challenge and brought the brief to life with creativity and agility.

 

The client provided our bi-lingual lead, Ahmed, who — despite not being a trained actor — delivered a charming and authentic performance. Pedros worked closely with Ahmed to fine-tune the final takes, bringing energy and warmth to this playful short.

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We opted for Steadicam for most of the shoot, allowing for smooth, fluid movement while following the child actor. This setup gave us the flexibility to quickly adapt between English and Arabic versions without the constraints of dolly tracks, making the production both efficient and dynamic.

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Agency: M&C Saatchi
Agency Creative: Nicholas Bristow

Agency Producer: Hiyam Itani

Production House: Verge Productions

Producer: Mat Schramm

Director: Pedros Temizian

D.O.P: Greg Turbellier